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Inside Twitter's Realtime Delivery of Tweets for Enterprise Customers
Reliably delivering a customizable subset of hundreds of millions of daily Tweets to hundreds of customers with thousands of end-users is no small feat, especially when that has to be done in realtime without missing a Tweet. Twitter's PowerTrack is a product that provides Enterprise customers the ability to filter a full firehose of data in realtime to receive only the data that they are interested in. Customers can define rules for the Tweets they receive based on a wide variety of dimensions, such as user attributes, geo-location, and language.
Come learn about the PowerTrack architecture that solves technical challenges such as:
- Filtering data at scale in realtime
- Application and system layer redundancy to deal with failures
- Applying configuration changes to open streaming connections
- Backfilling data to ensure 100% fidelity
- Managing state of customer streams across data centers And more!
Lisa White
Lisa is the tech lead of the team responsible for building streaming data products at Twitter, including the Powertrack Streaming API. Prior to joining Twitter in 2014, Lisa was a software engineer at ExactTarget, where she architected and developed APIs. Earlier, she designed custom software implementation solutions for Enterprise clients at ExactTarget. Lisa earned a Bachelor of Science degree in Computer Science from the University of Notre Dame. She is @elemdoubleu on Twitter.